“For starters GPS Trucking actually uses Pieter Smit Group trucks. The trailers are ours. It’s a form of sharing economy. But apart from that, I was really looking for a different way to promote sustainability. So we started supporting SmartBeeing, a foundation that protects bees. Life on earth is impossible without them, so it’s an important cause. We partnered up with them to help raise awareness. For a lot of people, including our own colleagues, sustainability isn’t a pressing issue. But it’s important for us to take our responsibility. Slowly, we are gaining support for our cause. People are starting to talk about it.
“Well, we’re pretty active, but it can be difficult to gather support from suppliers. But there are a lot of other companies embracing different kinds of compensation programmes, like building a windmill or planting a tree for every X amount of miles traveled. That’s a very commercial take on sustainability and not one we are necessarily interested in. It’s difficult to compensate for CO2 emissions so we chose to contribute in different ways. Raising awareness is definitely a part of that.”